Then after months...
of wasting time and money, we finally had a small win with our discovery of Search Engine Optimization. We found out that people were searching for information about the city 10 times more on Youtube compared to Google.
The viewers and the subscribers started growing rapidly once we finally decided to shoot content about the city, which people were searching for. We were excited. But still, no calls.
After six months, we met with a consultant that said that our videos were great but we needed to tell people to do something, whether that’s to call us or book a meeting. Otherwise, they will just keep watching for pure content. It made sense.
That exact moment was pivotal for our business. We immediately implemented our Call to Action or “CTA”, which we now use in every video at the beginning and the end.
The next day, the phone rang with 14 clients wanting to work with us.
In the beginning, Jackson was working with all the Youtube clients, which prevented him from making content. We had to reassess. Soon after, it was clear that Jackson was great at video and content marketing, while I was more for real estate. We decided to focus on our strengths.
Within 12 months from launching our first video, we were operating at a very high level and were scaling faster than we imagined. We hired our first agent to work solely with YouTube clients and ended up closing $14 million in our first 12 months of YouTube-generated business.
We wanted to take it to the next level but didn’t know how and we were stuck. We also had agents calling us from all around North America wanting to partner up. Unfortunately, we were in a franchise model that prevented us from scaling and it really held us back.
We had to figure out what our next move was. We interviewed many brokerages and they were all the same. Expansion only models inside franchises. It was a flawed business model that’s seen throughout the industry with only one beneficiary—the owner.
We ended up finding our new home at eXp Realty and after just one week at the new brokerage, we were told that to grow and expand, I needed to exit real estate and focus on partnerships and scaling the business.
I did exactly that the very next day and never looked back. We got a new agent to take over production and went from $14 million to $50 million, all from one channel, even during the onset of the COVID-19 crisis.
We have since partnered with agents all around the world and grew a few of our more channels. We now have hundreds of partner agents and generate over $100 million in sales from the channels we own.